Ohio’s Sportsbook.
Introducing a whole new type of gaming to Ohio.
Pre-release video
JACK Entertainment, an established gaming company, came to us with the need to create a whole new branch of business. As sports betting was slated to become legal in Ohio, betJACK was born and needed an entire identity. Partnering with a copywriter, we created a brand for betJACK as Ohio’s Sportsbook, with a look and feel inspired to complement the existing JACK branding with a fresher focus on action and excitement.
From this we delivered a brand guide, outdoor murals, OOH, digital and social media, emails, landing pages, and more.
Email promotion
Email promotion
Landing page
Five-story outdoor parking garage wrap
Storefront promotion
Above created in-house using our brand guidelines
Kiosk design
Initial merchandise/prize designs
Brand Creative Director: Josh Monaco
Creative Director/Writer: Matt Thompson | Creative Director/Art: Annette Thompson, Nicole Kowalski | Senior Art Director: Steve Killar | Designer: Sam Nikonov
Agency Producer: Chas Soltysiak | Account Supervisor: Lexie Baughman