So much more than arrangements.

Changing a brand name is easy, but shifting the consumer perception of that brand is often a challenge. After dropping “Arrangements” from their name, Edible came to us to reveal to the world their new identity and product line. From bakery treats to flower arrangements, and party trays to popcorn, we shifted our focus on Valentine’s Day and Holiday TV to feature an all new Edible, with a few other everyday campaigns in between.