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Under the stars.
Creating a new way to experience The Cleveland Orchestra.
Bringing their beautiful sounds from Severance Hall to The Cuyahoga Valley National Park, we turned The Cleveland Orchestra’s summer concert series at Blossom Music Center into a festival of sounds, culture, and art. Historically, they simply called it exactly what it was: The Cleveland Orchestra at Blossom. Tasked to create a look and feel for the next season, we went beyond a look and came up with The Cleveland Orchestra: Under The Stars at Blossom.
This campaign was very budget-friendly, refreshing existing assets and pairing them with new colors, typography, and layouts.
TV Spot